More and more users connect to social mobile number list their mobile devices, which is causing ads on Instagram to reach high effectiveness figures. Currently Instagram has more than 700 million active users in a month. This is the fastest growing social network, as it has managed to double the number of users in just two years. It may interest you | Instagram Ads: Guide to setting up an app installs campaign 3. Targeting in Google AdWords and Facebook Ads Google AdWords allows you to segment based on: Location: You can target by country, areas within a country, radius around a specific location, and location groups. Keywords: You can target based on the relevant keywords that are used. Be sure to mobile number list a relevant keyword list. Negative keywords: You can limit the visibility of your ads by including negative keywords. This will help you show your ads to people who are only interested in what you have to offer. Demographics: You can segment based on age, gender, and parental status. Device: Google allows you to set targeting based on device, including desktop, mobile, and tablet.
Language: Google allows you to target mobile number list languages. Facebook Ads allows you to target segments based on the following: Ads Manager Custom Audiences: Custom audiences can be website visitors, your email list, or installs for mobile apps. Location: You can target based on country, city, radius, and zip codes. More demographics – You can target based on net worth, education level, schools, graduation year, and more. Age and Gender – Facebook allows you to target age and gender Interests – Instead of keywords, Facebook allows you to target interests. Behaviors – Activities people do on or off Facebook that tell you things like travel preferences, purchasing behavior, and device usage. Connections: You can target people who like your Page and mobile number list of people who like your Page. Conclusion: Google AdWords vs. facebook ads If the differences are still not clear to you, here is a summary of the pros and cons: Over the years, Google has mobile number list to have a nice variety of ad formats, but Facebook is a more visual solution. When it comes to reach, AdWords is the undisputed leader, reaching no less than 90% of internet users!
In terms of segmentation, Facebook Ads has many mobile number list interesting options that allow you to make your brand reach the audience you need. The choice of one or the other platform will offer different results in each case, although as a general rule these are two good options that usually complement each other. Tips to attract users for your Mobile App By Yeeply19th August, 2015 10 SHARES article content Here are 5 tips for capturing mobile users 1. A good icon 2. ASO 3. Ads 4. Cross-platform promotion 5. Analyze and improve Here are 5 tips for capturing mobile users To make an app successful, it is not enough to develop it well and have an attractive and usable design. What if we have the best mobile app in the world but no users? Without mobile users the best app development is useless. We have to define a good mobile marketing strategy that allows us to get downloads of our app. And then go further to ensure that they are not only downloads but also attract loyal mobile users. 1. A good icon One of the first things that a potential user will see is the mobile number list of your app , so it is important that you pay special attention to the design of the icon and the general design before app development. Some good practices in app icon design to attract mobile users: Do not include letters in the design.