Jun 21, 2022
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By these prices has to fit with the type against which they are most effective. In short, not all consumers are the same and not all think the same way when it comes to purchases and not all respond equally well to psychological prices. The study - which analyzed how a usa phone list of about 1,000 consumers reacted to certain types of psychological prices (which play with how the number is presented to make things seem cheaper, such as those ending in 9) - reached the conclusion that there are two types of consumers and that each type has a usa phone list view of prices. On the one hand, there are consumers who have analytical thinking and who see each of the price numbers separately. They focus their attention on the number farthest to the left (from the figure: at a price of 1.99 it would be 9). On the other hand, there are the holistic thinkers, consumers who see prices in an interconnected way and do not separate the digits. What the study has discovered The first conclusion of the study is therefore not surprising. Analytical thinkers are the ones who fall first in psychological prices. Faced with a price ending in 9, they are the ones who feel more that it is cheaper and who therefore end up buying those products the most. Since they focus usa phone list the final figure, they often end up thinking that it is cheaper and buying. In front of them, holistic consumers are not usually tempted by these prices in general conditions. Since they see price as a whole, they don't see it as especially cheap. That's not to say that holistically thinking consumers usa phone list as immune to the psychological price tag as it may seem. If they are in a situation where they can think usa phone list (for example, buying under time pressure), they end up falling into the psychological price trap. If they can't reflect on what's in front of them, they behave much like analytical consumers. And finally, the study also found that, as with so many things, consumers can be manipulated using tailored communication strategies. You just have to take into account who the consumers are, how they are going to think and how that will affect the purchase to position the price and get them to buy. As one of those responsible for the study recalls, there are cultural links between the two types of thinking (Westerns tend to be analytical thinkers while Easterners tend to be holistic), which helps in establishing how to reach whom. presents its global analysis on advertising investment managed by Advertising Agencies Tags agencies investment advertising read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The usa phone list option to study online. The InfoAdex Study of advertising agencies 2018 is the nineteenth edition of a global analysis that each year observes the usa phone list subjects of the advertising sector with the advertisers and brands for which they work. The study of agencies analyzes the "advertising investment managed" by the agencies, understanding as such the economic repercussion of the campaigns and advertising actions carried out by the agencies in the conventional media, in terms of the investment controlled by InfoAdex in values estimated as real.